Todd Cail
User Experience & User Interface Design
"Logic will get you from A to B. Imagination will take you everywhere."
Albert Einstein
My Recent Work
Below are summaries of some of my recent work. You can find more information on my Portfolio pages or by clicking on the individual project images.
Differentiating My Client from the Competition through Distinctive Design and Improved Access to their Work Samples
OVERVIEW
Holly Green is an Instructional Designer who works mostly in the contract world, giving her a wide variety of project types to display and requiring her to keep her website fresh, updated with her latest project samples, and accessible on both mobile and desktop. Holly provided to me a color palette and a list preferred fonts, along with access to her existing portfolio on Wix to use as a starting point. The end result is a website that is unique to Holly, readily modifiable as she adds projects, and mobile-friendly.
Enabling Greater Outreach to Adopting Families through a Mobile-First Digital Design Solution
OVERVIEW
Westside German Shepherd Rescue (WGSR) is a non-profit animal shelter in Los Angeles, California, with the mission to rescue German Shepherds from high-kill shelters and from homes no longer able to adequately care for the dogs, and place them in well-qualified homes. WGSR is able to place dogs throughout the United States and Canada, tests their dogs for compatibility with other dogs and with cats, uses volunteer fostering families to get younger dogs used to being in homes, and has alliances with trainers to assist with behavioral issues that may arise. Since their inception in 2002, WGSR has successfully saved more than 13,000 dogs.
Enabling a local minority-owned business to reach a larger audience through improvements to its website’s functionality.
OVERVIEW
Aframerican Bookstore is a Black owned business in North Omaha, Nebraska, with the self-described mission to provide, “...conscious-raising literature about issues, history and religion, with the belief that, “...a people who know themselves...do better about themselves.” Their existing website was selected for a conceptual redesign - the bookstore did not participate in the project - using a persona crafted by the instructors to reflect a real world shopper typology.
A conceptual mobile application to build confidence in language skills for English as a second language (ESL) speakers.
OVERVIEW
Languine is a conceptual design for a mobile-specific application for the purpose of building users' confidence in their language skills. Intended to fill the gap between traditional language learning applications and real-world interactions, Languine would allow users to monitor and review conversations they have throughout the day and receive feedback from the application regarding opportunities for improvement and reinforcement of those elements in the conversations that went well.
What I Do
I'm a designer with thirty years of experience creating unique and inclusive spaces for people, about people and with people. Over the years I have been able to work with outstanding companies, envisioning one-of-a-kind projects for world-class developers. My focus has been on bridging the gap between ideas and reality, with an attention to detail and thoughtful alignment with the end-user. I'm passionate about learning and firmly believe the best projects result from genuine collaboration.